The negative impacts of diversity washing extend beyond internal company culture. Externally, it tarnishes brand reputation, leads to public skepticism, and may even result in the loss of business. In a time when consumers, employees, and stakeholders are increasingly holding companies accountable for their actions, superficial DEI&B efforts can backfire. Companies that fail to move beyond “check-the-box” approaches are not only risking their bottom line, but they are also missing an opportunity to truly lead and innovate in this space.
So, as we consider why companies hesitate or half-heartedly commit to DEI&B, we must ask ourselves: Is it fear of the complexity of the work? Is it a misunderstanding of its true value? Or is it simply a matter of prioritizing profit over people? Whatever the corporate "why not" may be, it is clear that diversity washing is not the answer. True progress requires intentional, sustained, and authentic efforts to cultivate a workplace that reflects the diverse world we live in—one where everyone can thrive.
Remember: Diversity isn’t just about numbers, it’s about impact. And that impact can only be achieved when organizations move beyond performative actions to create environments where diversity, equity, inclusion, and belonging are truly lived values.